DESMADRE's mission is to be the most authentic, engaging and innovative digital studio producing, distributing, and marketing fresh digital content for the Latino market across all major channels--both traditional and emerging. Our goal is to create a meaningful and longterm relationship with our audience by creating characters, worlds and stories that are engaging, bold, disruptive and that challenge conformity. Our content seeks to bring a sharp eye to cultural ideas of particular interest to it's creators, curators & audience. Desmadre's point of view is diverse and multicultural and not ‘just about Latinos’ – it’s not our world – it’s the world through our eyes.

Some interesting data regarding our target demographic:

  • Hispanics make up 17% of the U.S. population.

  • 66% of Hispanics in the U.S. are of Mexican descent which comprises 11% of the total U.S. population or approximately 34 million Americans. (2010 U.S. Census Data)

  • Hispanic video viewers are 68% more likely than non-Hispanic viewers to watch video on the Internet, and 20% more likely to watch video on a mobile phone.

  • Hispanics outpace all ethnic groups in mobile downloads of music and pictures.

  • Hispanic mobile users send and receive more text messages a month than any other ethnic group.

  • Hispanics were the fastest-growing ethnic group year-over-year to Facebook and

  • Compared to the average U.S. adult online population, Hispanic adults are:

• 25% more likely to follow a brand
• 21% more likely to post links, articles, videos and websites
• 18% more likely to follow a celebrity
• 17% more likely to build or update a personal blog
• 7% more likely to have one or more social networking profiles
(Nielsen’s “State of the Hispanic Consumer: The Hispanic Market Imperative” April 2012)

If you are looking to reach this valuable demographic in the freshest way possible, we are currently seeking Partners. 

Opportunities include:

  • Branded Entertainment
  • Product Placement
  • Custom Sponsorships
  • Social Media Campaigns
  • Homepage Masthead
  • Site-wide Skins

For more information or to schedule a phone call to discuss working with Desmadre, please email: