M&P Season2 Press

“Tamales and masa, their cornmeal base, may not have the street cred of drugs, but Chingo Bling has tried to do for them what Tony Montana did for cocaine.”
- The New York Times


  • MASA & THE POWER is a premium comedy web series set in 1972, featuring artist “Chingo Bling” as the kingpin of an illicit tamale empire, just trying to build his version of the American Dream.
  • Creator Jesus Beltran is a Sundance and SXSW filmmaker, and a Stanford-trained engineer who holds over ten design patents at Apple. He recently founded Silicon Valley-based DESMADRE.com to produce authentic, culturally relevant content missing in the mainstream.
  • Pedro “Chingo Bling” Herrera III is a comedian, rapper, and social commentator whose videos total over 25M views on YouTube. His first major album "They Can't Deport Us All"  (Asylum Records) debuted at #11 on the rap charts, and served as a flashpoint for the U.S. immigration debate.
  • With fluid Spanish-English dialogue, creative subtitling, and deadpan humor, MASA & THE POWER Season 1 generated 250K views built on 5 short episodes, and raised more than $30K in crowdfunding as an official Sundance and Kickstarter Staff Pick.
  • Season 2 consists of 8 episodes and will premiere on April 13, 2015 at DESMADRE.com and youtube.com/DESMADREdotCOM.


  • "The show channels pop-cultural narratives into a tale of struggle, sacrifice, and late-night munchies."  -Remezcla.com
  • "A series that’s going to subvert your expectations. MASA & THE POWER switches seamlessly between Spanish and English in telling a story that’s both ludicrous and stupidly insightful."  -VideoInk.com
  • "Taking inspiration from some writers of yesteryear like Hunter S. Thompson, Oscar Zeta Acosta, and Charles Bukowski"  -MEXandtheCITY
  • “Desmadre.com is where Funny-or-Die meets Vice for a cross-cultural audience. MASA & THE POWER is side-splitting stuff and completely worth your time.”  -ReferralCandy.com


  •  “Chingo Bling’s career has been full of clever ripostes and unexpected turns, from his rhymes about the immigrant experience, to his tamale business, to his Weird Al Yankovic-style reworkings of popular songs.”  -The New York Times
  •  “Complicates the stereotypes by amplifying them, casting a satirical eye on his own upbringing." -The Los Angeles Times
  • “A brilliant, inspired work of parodic agit-prop.” – Society for U.S. Intellectual History 

Hi-res images may be downloaded here: Masa & The Power S2 Still Images

For press or business inquiries please contact: amy@desmadre.com